This section provides a photo album of ArenaNet events. Also presented are images from E3 (Electronic Entertainment Expo) in 2003, 2004 and 2005. In 2003, Guild Wars made its first appearance on the E3 floor, following its title and genre announcement the previous month. In 2004, Guild Wars was a centerpiece of the NCsoft booth and offered its unique E3 for Everyone event involving players from around the world in a five-day demo of the Guild Wars alpha. And at E3 2005 Guild Wars was the featured title at the NCsoft booth where two show floor guild vs. guild events took place: Own the Devs and Aim for the Stars.